Direct-to-consumer fine jewelry brand Mejuri manages to make engagement rings that are both affordable and interesting, featuring clusters of gemstones and diamonds in artful settings that feel utterly contemporary. Forget about the classic solitaire: These rings have a modern sensibility, and while mostly minimal, they all feature a design twist that will allure the most fashionable brides-to-be.
Catbird began as a little storefront in Brooklyn that became popular locally for its ultra-dainty jewelry with names like the threadbare ring and sweet nothing choker. In addition to its own Catbird line of jewelry, the boutique stocks pieces from independent jewelry designers, such as Blanca Monrós Gómez, Jennie Kwon and Wwake. And although there is a substantial collection of diamond engagement rings, Catbird also has a sophisticated selection of sapphires, rubies and emeralds, as well as black, grey and champagne diamonds that pose a great alternative to more traditional designs.
Always check the quality of the jewelry and diamonds with a certified expert. If a retailer can not guarantee the quality of the ring, you want to steer clear of purchasing from them. A good engagement ring should have the best stones and carats available, especially if you're customizing a ring.
Selection: You've probably been saving up for this moment, and want only the best for your future spouse. A wide selection, for both diamond and setting, can have a major influence on your decision.
What We LikeBlue Nile offers diamonds and engagement rings at very competitive prices. Blue Nile has exclusive contracts with diamond wholesalers all over the world, so it has a wide selection of loose diamonds.
Costco also has one of the best return policies around. You can get a refund within 30 days for any reason and have the cash in hand. To return diamond jewelry over 1.00 carat, you must bring the IGI and GIA paperwork to authenticate the jewelry. The verification can take up to 5 business days before you get a refund.
DownsidesNot all Costco diamond rings are certified by GIA. Some diamonds are graded by Costco's gemologist and don't even come with a report. If you really care about properly certified diamonds, you'll want to avoid those.
Who Should Buy From CostcoIf you want a fantastic-looking engagement ring for a great value, it's hard to beat Costco. Unless you're going the DIY route or want the prestige of a famous diamond brand, Costco will give you the best ready-to-propose engagement ring for your money.
Are Costco diamonds a good deal?Costco offers reasonable prices compared to traditional brick-and-mortar jewelers. However, all rings are pre-set and you cannot customize at all. And not all diamonds have a GIA grading report. Online jewelers like James Allen have cheaper prices and allow you to design your own ring. Costco also does not offer any after-purchase care, like resizing or cleaning.
Who Should Buy From Tiffany & Co.If you need to own the branded best and can afford it, Tiffany engagement rings are hard to beat. For everyone else, there are better options for similar quality diamonds at lower prices.
James Allen is also a fantastic place to buy fancy shaped diamonds (shapes other than round). It has a superb collection of other shapes - larger than a lot of other online retailers. It also carries fancy colored diamonds and gemstones.
How many carats is appropriate for an engagement ring?The average diamond size for engagement rings is 0.8 - 1.2 carat in the United States. 1 carat is a good size that you can show off without breaking the bank. However, it's most important to get an engagement ring that you can afford.
Whiteflash's grading standard is extremely stringent. To qualify for the A CUT ABOVE® line, a diamond must perfect ratings in light performance, symmetry, and polish. These diamonds truly represent the best of the best.
Brian Gavin: for quality, super ideal diamonds. Brian Gavin is the leading authority on super ideal hearts & arrows diamonds. It offers some of the best quality diamonds at affordable prices. Every diamond from Brian Gavin has true hearts & arrows patterning, is AGS Triple 0 certified, eye clean, and conflict-free. It offers a range of product lines to suit different budgets.
Leibish & Co.: for fancy colored diamonds. If you're in the market for a colored diamond, Leibish & Co. is the place to go. This jeweler specializes in fancy colored diamonds and has one of the largest online collections. They offer both loose diamonds (in any color, shape, and size) and diamond jewelry specially designed to bring out the best of the diamond.
Chain jewelers have massive overhead to keep the large stores running, so they set much higher prices. For the same size and quality diamond, they can cost up to 50% more than online stores. If you're most concerned with price, then an online retailer will be the best choice.
Hollywood celebrities were photographed either wearing or giving out diamond engagement rings - further cementing the stone\'s place in American pop culture. Once diamonds took off in the United States, they became popular in Europe and Japan. Nowadays, diamond engagement rings are increasingly popular in China and India.
De Beers, a diamond cartel in the U.S., was probably the first to engage in extensive marketing efforts to promote diamond engagement rings in the late 1930s right after the Great Depression. De Beers hired N.W. Ayer advertising agency which designed a series of marketing campaigns to re-enforce the already existing association between diamond rings and eternal love.
Otnes and Pleck (2003) book, Cinderella Dreams: The Allure of the Lavish wedding, explains in detail how the marketing was done and how the advertising agency (N.W. Ayer) used multiple marketing tactics to persuade young men that a diamond engagement ring was a necessity for proposing to their fiance and the size of the diamond was representative of the amount of love they had for their future bride! Ayer ran ads in jewelry magazines, utilized product placement in movies, and used retailer promotions to make sure that young men and women saw a diamond ring as necessity, rather than just luxury, for expressing love.
Since that time, jewelry companies/brands have used various marketing tactics with the goal of strengthening the association between a diamond ring and eternal love.These days, for example, you can see how jewelry companies use emotional advertising in which they not only portray young women who receive diamond rings as extremely happy, but also want to make the case that their brand was part of the experience that made the young lady happy.
Over the years, marketing efforts have sent the consistent message to both men and women that a diamond engagement ring is a necessity. The proliferation of media and more opportunities to engage various demographics have just provided marketers with more tools to persuade consumers. Today, maybe the necessity of a diamond engagement ring has been established and, therefore, brands are more focused to make a case for why their diamond rings make a difference in experience. As consumers received consistent messages over time, they have learned to associate certain qualities with products and brands. The learning process, in my view, has been successfully managed by marketing professionals in the case of diamond rings.
Ever since 1947, when diamond giant, De Beers, came up with the tagline, \\"A Diamond is Forever,\\" men have continued for decades to buy diamond engagement rings for their significant others, as a symbol of eternal love.
Perception Matters More Than Reality\\"The 4 C\'s\\" (carat, color, clarity, and cost), have been the words of wisdom whispered in every man\'s ear for as long as diamonds and engagement rings have been around.
Whatever the future holds for diamond engagement rings, marketers will be looking for new ways to help convince men to buy these rings as a symbol of eternal love. Holograms, 3D advertisements, and even \\"popping the question\\" over a Zoom call during a Pandemic; it\'s all about the symbol of love that each of us displays in our own unique way!
Further, diamonds had been marketed as a woman\'s best friend until then and it is almost always impossible to change the target market without changing the product in any substantial way. Of course, other factors such as gender roles and limited access to financial resources for women probably played a part as well.
There are plenty of options to sift through when it comes to finding the best online jewelry store and where to buy engagement rings online. We go more in depth on our favorites below, but the best way for us to help you settle on the right company, engagement ring, and diamond would be via our personal help. Feel free to contact us anytime. And this service is 100% free for you the consumer (we explain how we work here). 59ce067264